If you care about other people, all your love & friendship will be conditional. My friendship is based on me observing, identifying, & appreciating the other person based on their personality, not about how I wish to see them.
Unconditional friendship requires you not acknowledge the other person's personality and behavior at all. Since you're refusing to see them for who they are, on what is your "friendship" based? Your friendship cannot be based the person in front of you. You have ignored that person entirely and replaced them with your own wishful thinking about people in general.
Unconditional friendship is no more than narcissism. What you want to believe is more important than the actual person.
If someone calls me a friend based on their generic opinions of all people, while completely ignoring me as I am, they can keep it. That kind of friendship sounds terribly empty & one-sided. If they're indifferent to my personality and refuse to distinguish me from any other random person, how can you call me friend? I would just be another blank space for them to project their own beliefs upon.
When I noticed that all my JW friends never took other's personality & individuality into consideration in the relationship, I realized I never had any true JW friends.